subject: Victorious Stratagem For Efficient Social Media Optimization [print this page] Victorious Stratagem For Efficient Social Media Optimization
Social media is defined by Wikipedia as "the online tools and platforms which people use to share minds, insights, experiences, and perspectives with one another. Social media could take various different forms, among other things text, images, audio, and video. Famous social mediums have blogs, message boards, podcasts, wikis, and vlogs."
With over 500 billion users on Facebook alone social media like Digg, Delicious, Facebook, MySpace and Twitter has taken the 'online life' by storm. Social Media Optimization (SMO) is taking the world by storm. Any website can use this tool to redirect more traffic towards it and the expanding traffic on any site signifys the future of that company, idea or website.
There are various techniques and tools which need to be employed on SM sites to confirm that the site is visible on the internet. There are two categories of SMO methods:
A. SM features can be added to the content itself such as RSS feeds, sharing buttons, user rating, polling tools, social news and incorporating images and videos
B. Promotional activities like blogging, commenting on other blogs, participating in discussion groups, and posting status updates on social networking profiles can lead to optimization too.
The idea behind SMO in Rahul Bhargava's words is to "enforce changes to optimize a site so that it is more conveniently linked to, more highly visible in social media searches on custom search engines, and more frequently included in relevant posts on blogs, podcasts and vlogs."
This can be brought about by increase linkability of your site, by making tagging and bookmarking easy, rewarding inbound links, by helping your content travel and encouraging mashup. All this includes new marketing techniques like linkbaiting, usability design, buzz marketing or community building.
A site owner should be attentive of which category of crowd it should target because this know-how helps in marketing his product. The owner should join in the conversation about his product and company on the SM because by conversing with the community you could help incite attention and prolong your buzz. Participating helps your message spread further. If you continue with these efforts, it will result in a snowball effect.
A vital part lies in extending your content. No matter how common your product your content need to be dynamic and must be attractive so the users are pulled into reading it.
SM can help propagate messages with blog posts and blog search engines through which one can carve a niche for his site, which is something like word-of-mouth marketing. SMO is pull marketing; it is not "push your message onto someone."
SMO has massive potential but still it cannot change SEO significance since Yahoo and Google are the main traffic diverters but SMO does hold prime emphasis when it comes to the usage of new techniques to improve your online greatness.
