subject: Accountant websites - basics of excellent accounting website [print this page] Accountant websites - basics of excellent accounting website
The rise of redesigned technologies have without exception altered the way production and distribution is done , mostly for the better making it more effective and comfortable , but unlike other industries , accounting trade has always been the last to be determined by technology change . May be the only technology that accountants embraced easily was the automatic calculators , it took years before computers were preferred and decades before custom accounting softwares were built , and many more years before websites for accountant firms as a selling medium and service platform became a yardstick.
Now the question that is commonly sought when faced with an alternate is , " is it decisive ? " , " is a website fundamental for accounting organization? " . Yes ! for an CPA or an accounting association a website and online address is no more an second , it is an requisite that you cant afford to ignore . Websites are no longer just pages of what's what about your company and services promoted uploaded in the cyber space , it is more of an excellent service platform and the most effective marketing tool. The last projection points out that 75% of the expected client use cyberspace to study the market , their option and find the expected consultants , and 99% of them use search engines , mostly Google to navigate the web . But this said, I would also like to clear a point here , just by showing up in the Google results may not get you new clients , an accounting firm's target market is too brainy to go with just the look and feel of the websites, but not being there when your future clients are searching for a service that you offer would effectively end your chance of even being considered , Online presence is a must!
The accounting firm's Website is not only the foundation of your online presence and online marketing plan of action , but also could be most effective servicing tool. The essentials of a good accounting website is described below , please make sure to do your own research and add to this anything else that you feel is an elementary component of accounting firm website .
Web design:
As it was said before your destination market is too smart and learned to make the final choice based on the look and feel of the website but , having a dirty design is beyond any doubt a put off , figures shows that a skilled looking website does leverage the first impression that the clients form about the firm
Platform:
The program on which the website is developed is proportionately prominent , the website is your online office you need to make sure that it is updated systematically with recent news , events , new services and any other sort of appropriate content . So you may want to make sure that it is developed on a complete CMS ( content management system) platform.
Online support and servicing platform :
The opportunity of an accounting platform is more than just an portal full of knowledge , it could be and in fact should be great program to offer your clients with cutting-edge service , there are many exceptional tools that you can tie in into your website such as , client portal , Data cabinet , Online appointment scheduling , Custom income tax organizer , Online accounting system, Dozens of Financial-tax-calculators , Custom monthly newsletter and many more
There are a lot of companies out there that offer all these as an all in one product , the most reputed of them www.cpawebtechnologies.com is what I would strongly recommend
