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subject: Ft. Lauderdale Infiniti car dealer excited about NCAA men's basketball campaign [print this page]


Ft. Lauderdale Infiniti car dealer excited about NCAA men's basketball campaign

Sports are great there's always a game on that needs advertising sponsors. Infiniti is not missing the opportunity to collaborate with ESPN as a sponsor for the NCAA Men's Basketball Primetime TV Game of the Week.

Your Ft. Lauderdale Infiniti cars dealer is proud to be part of a campaign whose theme is "Inspiration is Contagious" and which will feature coaches in the opening. A charity will benefit from this campaign as well. The Infiniti Coaches' Charity Challenge will allow fans and alumni to vote each week on www.espn.com/infiniti for their favorite coach in the GameDay Games of the Week sponsored by Infiniti. The coach who scores the most votes will be given a $100,000 donation for their chosen charity.

All other participating coaches will receive a $10,000 donation from Infiniti for their charities. This program is possible because of the partnership between Infiniti and the National Association of Basketball Coaches Foundation.

West Palm used Infiniti customers who are ready to vote can choose from the following coaches and their charities:

Rick Barnes, University of Texas, Neighborhood Longhorns Program

John Calipari, University of Kentucky, Samaritan's Feet

Jamie Dixon, University of Pittsburgh, Maggie Dixon Foundation

Billy Donovan, University of Florida, Sebastian Ferrero Foundation

Scott Drew, Baylor, Scott & Kelly Drew Scholarship Fund

Seth Greenberg, Virginia Tech, American Heart Association

Tom Izzo, Michigan State, Coaches vs. Cancer

Mike Krzyzewski, Duke, The Emily Krzyzewski Foundation

Frank Martin, Kansas State, Coaches vs. Cancer

Matt Painter, Purdue, Special Olympics

Bill Self, University of Kansas, Bill Self's Assists Foundation

Rick Stansbury, Mississippi State, Camp Rising Sun

Bruce Weber, University of Illinois, Coaches vs. Cancer

Jay Wright, Villanova, Coaches vs. Cancer

This is an amazing opportunity for fans to get involved and make a difference because, hey, we're all watching the games anyway. It's also nice to see what the coaches devote time to when they're off the court. Your dealer of Ft. Lauderdale Infiniti cars urges customer to get involved in the campaign.

"The rivalry momentum among colleges during NCAA Basketball creates an inspirational platform for Infiniti," Ben Poore, vice president, Infiniti Business Unit, said. "Infiniti is proud to support NCAA Basketball and the coaches' charities in all the great work they do."

Each coach can be seen in a short video before the game where they share what inspired them. West Palm used Infiniti customers and all fans can vote through March 11 and will find out the winner on March 14.The Infiniti portion of the campaign focuses on its luxury vehicles, specifically the 2011 Infiniti G37 sedan and new Infiniti G25 sedan. Customers can find information on the Infiniti site that lists the specific features for these models.




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