subject: Tips in Creating Your Brochures [print this page] Tips in Creating Your Brochures Tips in Creating Your Brochures
Printing your company's marketing brochures? Are you confident that you have done a great job with the design and content? Before submitting your layout to the printer, make sure that you have done everything right. Getting your brochure printing done properly is essential to the success of your marketing campaign. A badly written and poorly designed brochure will reflect negatively on your credibility as a professional business provider. So when you start to design and print brochures for your company, remember the following tips:
The front cover - This is a crucial part of a brochure. Since the front cover is most probably the first thing that your target audience sees, you need to place a strong marketing message on it. State a benefit or reward in order to get your audience flip open and read your brochure. Think of the times you picked up some brochures you seen while waiting in line in a bank. What compelled you to pick up one of these brochures? Is it the enticing headline? Is it the striking images? Use that as your benchmark in creating your own front message. You may write an attractive headline in large fonts then pair it with attention-grabbing visuals.
The layout - To make your brochure easy on the eyes, pay attention on how you arrange its content. Don't just fill your brochures with pages and pages of text. Break up sections with a heading and subheads. Expect that most of your readers are going to read your brochures at a glance. Headings and subhead will make your brochures reader-friendly.
The images - Images will enhance the appeal of your brochure, especially if they are attractive and captivating. Just see to it that the images you use are relevant to your message. For example, you need images and graphic to demonstrate how your product works. Use full color graphics to illustrate important points. This will make your brochure look lively and not too boring to read.
Your information - Usually, this part is either forgotten or obscured by product details. When you start to layout your brochure, remember to include your contact information. -your company name, address, phone and fax number, as well as email and web address. Make it easy for your customers to contact you. You may also choose to include a map or directions to your store location.
Your call to action - Once you have stated the benefits of your products, your next step is to motivate your readers to respond accordingly go and buy your merchandise. So how do you do that? Simple. Include a call to action near the end of your message. Do you want them to call now? Are you expecting them to pay a visit to your store? This part is the culmination of your campaign. Whether you want your target audience to call your phone numbers, visit your website or purchase from your store, do not forget to make it clear what is it that you want them to do.
Brochures can really make a difference and boost your company's sales. Consider these tips now and reap the benefits of your brochure printing efforts in the long-term.
