subject: The opening of brand Nike shoe logistics center in China [print this page] The opening of brand Nike shoe logistics center in China
Market watchers Magang said: "Nike in the domestic market there are some very large distributors, such as Belle, but sometimes we find that, although the sales of Nike products are some of the fire, and in stores in Belle but no cargo, which is equivalent to the opportunity to hand over money. Ray Ban Sunglasses In fact, more than Nike, the domestic distribution of other sports brands not kept pace with the goods, only to give up a lot of orders, or the rate of product into cash slow down, not only affect enterprise performance sporting goods, sporting goods companies and can lead to strained relations between dealers. "
By 2015, Nike expects revenue in the Chinese market doubled the target of the Chinese market from 2010 sales of about 100 billion to 200 billion, this goal can be achieved will depend largely on the Nike deal the speed of the order; Nike is located in Taicang City, Jiangsu official opening of the logistics center, Hot Nike products but can not get timely replenishment of the problem is expected to a certain degree of ease.
22 Nike officially opened a logistics center in China covers an area of 460 mu, building area of 20 square meters, consists of two parts, part of the positioning of products for the apparel receiving, storage, sorting and delivery; another part responsible for the shoes products storage and distribution, Chanel Sunglasses Nike side said that its storage and distribution of building the largest clothing products daily processing 220,000, while sales of footwear products, warehousing and distribution building is expected to officially put into use in April of this year.
Magang said that, if handled according to the daily maximum of 220,000 clothing terms, summer and autumn and winter clothing is less expensive compared to summer is estimated at 500 yuan each, the year Nike deal with the logistics center in China The value of garment products will reach about 400 billion, with footwear, will be a very large number.
December 1, 2009 to November 30, 2010, Nike Greater China revenue 18.64 billion, analysts say, China accounted for 80% of total revenue to 85%, about 100 billion yuan in resistance gram logistics center in China put into use, if developed properly, according to Nike's goal in 2015 is expected to reach 200 billion yuan in revenue.
Nike had five logistics centers in the world, including two in the United States, one each in Belgium and Japan, and a smaller logistics center in South Korea, Nike Air Max 90 announced terms, the logistics center is located in Taicang, China will be responsible for markets, including apparel, footwear, sports equipment and products, including Nike Golf logistics operations, through innovative technology, logistics and distribution center will shorten the operation time and optimize the total logistics process.
