subject: How to Succeed on the Internet - 5 Points of Internet Success [print this page] How to Succeed on the Internet - 5 Points of Internet Success
The Checliste of Internet success:
5 things to check on your site to make it more effective
You have a website, congratulations! It is beautiful, all your friends congratulate you ... but financial success is not forthcoming ... check every item on our checklist of Internet success and work until you can answer yes to each question. Attention, ready? Your website will soon take off
1. Your visitors are targeted?
You had over 1,000 targeted visitors, but sales are still waiting? Do not panic. Your visitors are perhaps not enough (or no) A targeted visitor targeted ... what is it? It is a visitor who is looking to buy exactly what you offer. An example: suppose you sell organic lipsticks. If you had 1000 visitors a link exchange with a car site, it is likely that your visitors are mostly men. Gold that buys lipstick? Women ... Next time, better target your communication: it is better to bring that 5000 men 1000 women on your site if you are selling lipsticks!
2. Do you have a grip relevant?
When a visitor arrives at your site, he knows at a glance which product you offer and what added value you can give it to him, the customer? Do visit your site by friends, neutral if possible. For example, friends who have never visited your site. And ask them what their first impression. You'll be surprised what you seem to do is obvious you can not be for someone outside.
In this case, work a catch phrase that you place in the top center of your home page. In 2 or 3 lines, it must submit to your business and your customer value.
3. Is your site a world devoted to the sale?
A mistake I see frequently on sites I visit is to try to do too much. Let me explain: many owners of a website tend to be assigned to their site several objectives: to present their companies, sell their products, present partners, post pictures, make a forum topic for the pleasure of being interactive etc.. In the end, they get a site "catch-all" in which the client navigates takes any pleasure to see some info ... but forgets to buy!
In the best case the visitor has found interesting information or fun, he liked the design ... and it saves the address in his favorites. It may come back ... someday ...
In most cases it leaves the site without noting the address, and he never returned. What a mess!
To be effective, your site must have a purpose. For example, sell your products, or receive requests for quotes.Check that all elements, all pages of your site serve this goal. And delete the rest!
4. Do you offer several ways to order?
Online stores often fail to offer an alternative to ordering online. Certainly, the primary objective of their site is precisely to allow customers to select themselves quietly their products, putting them in a basket and then proceed with the order within a few clicks at any time of day or night ... But some clients want to be taken in hand. Because they are afraid of making mistakes, because they do not have time because they have no patience ... Offer to order by fax or telephone. The simple act of offering the order by phone allowed me to increase sales by 30% on a site of safety equipment a few weeks ago!
5. Is what you do best to establish your credibility?
Visitors who have landed on your website are just two clicks of a whole bunch of other competing sites. To encourage them to stay on your site, you must quickly prove their credibility and reassure them.
You have a diploma or 20 years of experience in your field? You wrote a report on the subject? You have a client known among your customers? You have received an approval of an official authority? You are the inventor of the gadget that you sell? You import a specific product of the country where you were born? ... All that positions you as an expert in your field should be clearly presented on your site.
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