subject: Turning Prospects To Loyal Patrons With Business Cards [print this page] Turning Prospects To Loyal Patrons With Business Cards
Let us say are attending a trade show or business event and strike up a conversation with someone. Before the conversation ended, the person asked for your business card. So you take out your card which is designed fairly simply. Just like other cards it contains your name, business name, and contact details. After handing out your card and long after the event is over, do you think the person with call you? Would they become your loyal patron?
Chances are the conversation will end after you have given out your card and parted ways. You would never get a call from them. It would be great to create interest and have your target market call you. It would also be nice if your prospects turn into loyal customers.
Keep in mind that your cards have to be well written and designed to motive your prospects to take action. Whether you meet your prospective clients and customers in person or through your web site, you would want them to call you or email you for more details. To achieve this, what you need is artistic, compelling, and high quality business cards.
You do not actually need to do a lot to make your cards work. You can simply start by checking out the basic elements of your card.
One of the most important elements of your cards is your title. Whether you own your business or work for company, your card should say what your position is in the company, be it a consultant, Vice President, or the President. This would people an idea on what you do and what you can offer to them. It is best if you use a descriptive title that would you are your target audience your role in the business.
It is also important to include your marketing message on your card. You can put a slogan or tag line. This is actually a one line or one sentence description of how you can help your customers. When your target market sees your card, they will immediately know what solutions you can offer to their problems. Naturally, people would look for the benefits businesses can provide them, and with that presented in your card, they would instantly know that you can help them. This then makes your card a good conversation starter and that provides you the chance to know about the needs of your target market.
Another good way to use your cards to stir interest and attract attention is to put a tempting offer at the back of your business card templates. You can do this by offering a free consultation or free report to your prospects. For instance, if you are a marketing expert you can provide free marketing tips to your prospects. You can print some of the tips at the back and ask your customers to contact you for the rest of the tips. Ask for their name, email address and phone number, so you can send them the information.
After you have piqued the interest of your prospects, you can now keep in touch with them on a regular basis. You can now send them helpful ideas and information about your business. This will then help you build relationships which will surely help you increase your contacts and customer base. In the end, you will surely create an effective marketing campaign that will bring good business to you.
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