subject: How Useful Is Social Media Marketing For Big Brands [print this page] The massive growth of internet marketing in terms of embracing, usability, significance and impact is commendable. A strong multitude of various marketing concepts, techniques and ideas have incredibly contributed to extend the horizon of internet marketing. In fact, one such very influential marketing concept is social media marketing. It has efficiently used the tools of content and information to extract consumer opinion about a specific thing. It has sophisticated the way consumers relate to brands and the way brands need to operate, drive direct interaction, show transparency and a much more consultative approach. But what appears to be surprising is that most of the big brands prefer to stick to the very conventional advertising mediums and strategies. In fact, quite a number of reasons are responsible for such small involvement of big brands in the sphere of social media.
Social Media is a wide marketing channel: It is an approach to interact with consumers and customers and advertise in a social environment, the returns are gained by building communities, sharing content and interacting with consumers.
Serve various purposes: Social media marketing can be viewed as a unique promotion technique serving characters such as PR, communications, content production and web development.
Global platform: Social media provides a global platform to connect, consume, and share content. Hence, a genuine international structure and perspective should be built before starting the process.
Social media is a slow process: Building community, distributing content, and receiving active participation in an application is a time-taking process. Unlike PR and other internet marketing campaigns, social media is a permanent approach.
Nothing is assured: Unlike other push mediums of advertising concepts, social media does not offer any guaranteed results, the entire promotional campaign is focused more on appropriate usage and communication power. Here, viewers and visitors are pulled through strong interaction.
Difference in metrics: If compared, traditional internet marketing is entirely different from this fresh idea. Where in advertising, the result is evaluated through the count of page clicked, page views and etc, however with social media marketing, the result is measured in direct interactions, i.e. number of friends, number of views or number of visitors. The new metrics could be smaller but they are equally effective.
How big brands can start with social media marketing
Learn from your feedback In social media marketing, it is basically your stance and words that form your behavior with your prospects, customers, and the community. Every impression you make is viewed as either as a referral or an occasion for someone to tell where you are going wrong. So, welcome your feedback and adjust your course accordingly.
Relevant content along with the skill to present it in different formats: Content is way to express as well as communicate your things. As web is a global platform, ensure that your marketing communications team is qualified about digital media, PR, direct response and is smart to deal with the psychology, sociology and sometimes translation.
Try to influence people: Such an approach will keep you away from the broadcast model and let you create a good and varied team for efficient participation in the community. Ask yourself and the community the way you can provide help and assistance.
Put in your efforts without worrying about the results: This unique internet marketing strategy is much more about sharing your idea rather than collecting leads and earning profit immediately.
