subject: An Influence Marketing Baby Named Targeting Intelligence [print this page] An Influence Marketing Baby Named Targeting Intelligence
Think about it. The internet has only been popular and widely accessible for about 10, maybe 15 years. Now we have all this wifi and G3 technology and a million different ways to access the net at any given time. Now on the internet? A wealth of information. A virtual cornicopia of resources like wikipedia, urban dictionary, snopes, youtube reviews, articles... and the third part to this equation? I'll give you a hint. It's become really popular as of late- the past 5 years or so and there's even been a movie about it... Yep. Facebook. Social media. There are millions of people online. There's pretty much all the information you could ever want online. And there is one place where those millions of people are sharing all that information and it's social media. And this is just flooring marketers right now.
Marketers have been overwhelmed with the mercurial and amorphous nature of the web. The mass amounts of data are overwhelming, and marketers have been ineffectively trying to apply old methods of marketing to this new dynamic they have been confronted with. But to overcome a new dynamic youneed a new dynamic. Enter stage left: Influence marketing. An emerging technique of marketing that involves not ineffectively trying to saturate your target audience with advertisements, but leveraging those groups, people, bloggers, what have you, that influence them.
But again, marketers are faced with a problem. How do they influence the influencers? How do they even find the influencers? For that, my friend, you need the competitive awareness only a prime targeting intelligence platform can provide. Targeting intelligence allows marketers to track, organize, and analyze who the top influencers are in their vertical. It allows marketers insight into who influences their audience and gives them a Social Rank, so the "noise" is filtered out. The internet may have only become popular for the last 15 years or so, but that doesn't mean that you can't learn tomorrows lesson, today. Try targeting intelligence.
