subject: How Do You Treat Your Best Customer? [print this page] How Do You Treat Your Best Customer? How Do You Treat Your Best Customer?
We're all in sales. We sell ourselves to our bosses, colleagues, friends, and family every time we express our opinions, desires, or objections.
By now, we should be experts in selling to our clients.
But here's the thing: the care and attention we show in the way we sell to our family members is very different from the way we treat our business consumer. For example, what monster will give their child, who is afraid of snakes, a pet snake? It's unfeeling and just plain stupid.
So why do you treat your best customersas though they were all the same? Some may not like snakes, after all.
Concierge
The personal touch is important.
Concierge services are popping up across many industries and they are changing the way many of us do business. The word concierge is derived from Latin meaning "fellow slave." It used to be that concierge services were attached only to high-end packages.
Not anymore.
Among the latest professionals to embrace this concept are physicians who are offering personalized concierge medical careto patientsand at reasonable prices. A new model of primary care has doctors that see fewer patients a day and spend longer period of time with them. They welcome email communication with their patients, same day appointments are routine, and they take insurance plans, including Medicare.
Their objective? Taking the time to build rapport and make people feel at ease. It's only when they are at ease that people provide the critical information needed to make a diagnosis.
Caretaker
You take the time to communicate to friends, family, and lovers that you care about them as individuals. Customers expect the same thing. That's why the concierge approach is hitting the right note with consumers. I mean, would you enter into a relationship without feeling that the other person cared about you?
How would you turn someone into your best customer?
