subject: Five Steps to a To Make Great SEO Campaign [print this page] Five Steps to a To Make Great SEO Campaign
To make SEO campaign one of the most effective one, intensive research is the first step towards such approach. One has to decide upon the niche which the link helps you decide and consider the target audience you are targeting plus the product or service you are offering. Come up with keywords which a user would type in to find your link on the web. Thus the first step was to identify the keywords related to your link.
Then you have to review the information such as page rank, number of indexed pages, inbound links, and site map of your competitors. This information can be extracted from software like SEO quake and others like that which will actually help you to determine how much work you have to do to penetrate all these competitors. This step can be named as 'competitive market analysis'.
The third step focuses on the web page and considers the on page SEO factors. Most important is the content of your website, greater the quality of the content, higher will be the chances of revisits by customers which will actually justify the efforts you put in for SEO. At least make sure all the tags (header, meta etc) are typed correctly and are in attractive format. Now one thing that webmasters usually ignore is the site map. For an effective SEO campaign, make a proper site map and submit it to the search engines which increase the chances of all your pages being indexed in a proper format.
Now comes the off page strategies to make your SEO campaign effective. 'Back linking' is the most significant part such strategy. These linkages act votes in favor of your website. Most important of such linkages are the one way links in which another website links to you without you having link back, this also enhances the credibility and worth of your website. Another type of linking is reciprocal linking in which you link out to a website and in return that website links back to you also. But in this try to link with those website that have similar niche to yours and have a page rank over and above yours. Rapid back linkages are also not preferred because they may be categorized into as spam. So this process is to be done over a period of time and not over a night.
The last step seeks the promotion of your website through different mediums through blogging, wikis where there is a chance of back linkage, marketing through emails and yes most importantly video marketing. However there can be number of ways to promote your website depending on the service of product you are offering.
