subject: Rethinking the Business Card [print this page] Rethinking the Business Card Rethinking the Business Card
Business cards have changed a lot in the last decade. The cards used to be apiece of paper containing the name and contact information of a person or a company. Today, the cards have a purpose and it is marketing the brand. Companies invest on designers to come with better and innovative ideas to develop the business card. Business cards are considered as the best marketing tool. It is inexpensive and effective. However, certain standards of the cards remain the same today as it was a decade ago.
Certain companies use both sides of the card. Such cards will contain the basic contact information and additional information. Nowadays companies prefer to mention the services offered and products sold on the card. Apart from that, few companies mention few power words on the card to make the customer interested for the series. It is a kind of pull marketing. However, as long as these techniques and strategies work for the companies, they will continue them with better innovation.
Let us see the basic information included in the card:
Person's Name or Business Name
Designation or Business Caption
Contact information such as contact telephone and fax number, email, website and physical address.
It is not important to mention all the details on the card as it can be printed on the brochures. The designing of the cards and the information mentioned on it is performed considering the people to whom the cards will be given away. It is done by targeting the people of a region to the methods they get attracted.
While designing the card, you need to work on the orientation in creating the best layout. The name, contact information and logo or pictures needs to be aligned carefully accordingly. The color used in the card should match the color of the logo or should make the card look attractive.
