subject: Design a Web Banner that Converts [print this page] Design a Web Banner that Converts Design a Web Banner that Converts
1. You need to do basic R&D to ensure that you enjoy a good CTR and increased sales. First scrutinize the premade banners of your close competitors. Analyze how they tried to capture your market to judge their strategy used to gain the attention of your customers before re-directing them to their website.
2. You need to analyze the portal before you create your banner design.
3. Include a strong call to action by including radio buttons, URLs, check boxes, and graphics of an actual button to click.
4. You need to create a banner that will look perfect on the site. No one will click on the banner if it looks odd.
5. The web banner should look like part of the site to draw attention. Be extremely careful to use the Banner Design as a lead to the landing page. Don't use red and yellow circus theme in your banner if your landing page is serious with dark blues and maroons.
6. You can use a few words per slide to tell a story using animated gifs. Remember a lot of animation tends to annoy people causing banner blindness.
7. The CTR (Click Thru Rate) determines how many times your banner ad appeared compared to the number of times someone clicked on it. It's used to measure online transactions like purchasing, requesting information, subscribing to newsletters, and downloading files.
8. You can promote your business and increase the CTR (Click Thru Rate) by displaying your web banner on busy and relevant sites.
9. You also need to determine where you will display your banner. This is an important factor that will increase your Click Thru Rate. Else, you will end up wasting money on banner creation and advertisement if you try this method without doing any research.
10. The entire process seems so simple and easy. Creating a banner, finding a portal, sending them a request, making a small payment and ensuring your web banner appear on their busy site or portal. However, only good quality banners result in good CTR that will in turn increase the sales.
You should contact http://bannersmall.com (an expert in banner design) if you want to really simplify the process of creating web banners.
