subject: Connectivity Still Requires a Traditional Approach [print this page] Connectivity Still Requires a Traditional Approach
You must connect with those who are interested in hearing your message or your words may fall on deaf ears. Forming connections with those who share similar interests and goals allows you to speak your message to the right crowd, instead of speaking into a crowd where only some of the people may be interested. USA Today, Time Magazine, Network Television and Radio are reaching a diminishing share of their target audience each year but they are still used by a large segment of our aging population.
In today's world the ability to connect with others is greater than at any other time in history. New media choices allow people to connect without regards to time zones or geography, allowing for an almost unlimited exchange of information across all former barriers. You must consider strategies that will enable you to connect with your audience in ways that still use radio, television, daily newspapers, and print media as their primary sources for new information.
No longer must people tune in at a certain time and place to receive information it is available to them at any time, whenever it is most convenient. Social networking, online audio and video, cell phones and of course smart phones are all making information accessible in a virtually unlimited range of places and times.
Television, radio, newspaper and other print media are beginning to blend new media with their traditional distribution process to more effectively connect with their audience. Connectivity without constraints means that people can come together to share and exchange information - to learn, to listen, and to speak to others who share their interests on a new level. This level of connection creates a new kind of community, unaffected by borders.
