subject: Connectivity in the World of New Media [print this page] Connectivity in the World of New Media Connectivity in the World of New Media
Without connections to the people who are interested in hearing your message, it may fall on deaf ears. Forming connections with those who share similar interests and goals allows you to speak your message to the right crowd, instead of speaking into a crowd where only some of the people may be interested. When you speak within a cohesive community, you are reaching the right audience. This is especially challenging today since Television, radio, newspapers and other print media are not as effective as they once were. Twitter, Facebook, Youtube, Linked In and others are now finding their place in this world of media distribution.
In today's world the ability to connect with others is greater than at any other time in history. New media choices allow people to connect without regards to time zones or geography, allowing for an almost unlimited exchange of information across all former barriers.
You must consider strategies that will enable you to connect with your audience in ways that television, radio, newspaper and other print media are no longer able to achieve
No longer must people tune in at a certain time and place to receive information it is available to them at any time, whenever it is most convenient. Social networking, online audio and video, cell phones and of course smart phones are all making information accessible in a virtually unlimited range of places and times.
As effective as they once were, television, radio, newspaper and other print media are no longer considered as the only media methods of choice when attempting to be more effective in connecting with your audience. Connectivity without constraints means that people can come together to share and exchange information - to learn, to listen, and to speak to others who share their interests on a new level. This level of connection creates a new kind of community, unaffected by borders.
