subject: Conversion Ratio Optimization, one step ahead the Search Engine Optimization [print this page] Conversion Ratio Optimization, one step ahead the Search Engine Optimization
It shouldn't come as a surprise to you that there isn't always a correlation between high traffic and high sales. Many of the world's most traffic generating sites get moderate traffic because their successful search engine optimization strategies result in high number of hits to their sites but oftentimes these visitors don't really turn into customers. This happens because oftentimes search engine optimizers assume that driving more traffic is going to yield conversions.
While professional SEO experts know that optimizing websites for search engines means meeting one end only, it is most likely that the target audience coming to the site might simply bounce back from the first page itself.
However, to maximize the success of search engine optimization strategies, all you need to do is focus on driving conversions' than traffic'. What's more important here is to drive the site's visitors to take some action, whether it is (no cost) signing up for campaigns, answering polls or survey questions or filing up the query form. A conversion is said to occur at this stage.
While the responsibility of search engine optimization is to bring traffic to a website, the credit of converting a visitor into an actionable lead goes to conversion optimization strategies. A variety of conversion ratio optimization techniques like smart content writing, developing credible design elements and smooth page transitions prompts the visitors to either ask for more information or perform some action on the site.
However, diverting all your synergies towards conversion ratio optimization is also not going to work either. As conversion ration optimization techniques might promise higher conversions but there's no guarantee of any visitor coming to the site at all. Ideally, search engine optimization and conversion ratio optimization must align together as with the former you are already helping with the very crucial step in getting the traffic you need while the latter is prompting the same traffic to take some action. By branching off the additional service of getting the same traffic to actually turn into profit, SEO experts India can ensure sales channels working more efficiently.
