subject: Rhode Island: Lexus LX vehicles pair nicely with a round of golf [print this page] Rhode Island: Lexus LX vehicles pair nicely with a round of golf
Riddle me this: what does your favorite nine iron and your local Rhode Island Lexus leasing program have in common? Simple - they both love the game of golf! For five years now, the United States Golf Association (USGA) and Lexus have formed a strategic partnership, supporting each other in their individual markets. Thanks to a renewal of the partnership, the two entities will continue to work together to further both the Lexus brand and the wonderful, challenging and fulfilling game of golf.
David Nordstrom, who is the vice president of marketing for Lexus said, "We are proud to extend our partnership with such a prestigious organization as the USGA. It represents our commitment to this long-standing relationship and to the game of golf. Golf is something that our customers are passionate about, and the USGA shares our philosophy of supporting our customers' passions."
Lexus is on hand each year at the USGA's three largest events: the U.S. Open, the U.S. Women's Open and the U.S. Senior Open. The main purpose for Lexus being at these events, and obviously what the company does best in general, is to provide great vehicles for use by both players and personal. In 2010, 830 players and officials were given use of courtesy Lexus vehicles at the above-mentioned events, in addition to the U.S. Amateur. In all, 3,127 Lexus vehicles were provided for player and official use at 16 USGA championships nationwide.
Another service offered by Lexus as part of the Lexus-USGA partnership is The Lexus Performance Drive Pavilion. The automaker features Lexus vehicles and also coordinates autograph sessions with pro-golfers in pavilions at USGA events. Spectators at these events are invited to check out the pavilion and learn about golf as well as current Lexus models. Historic golf artifacts and USGA championship trophies are also on display for golf and Lexus enthusiasts to check out.
Finally, Lexus has recently added the Golf Like a Pro Sweepstakes for USGA members. This sweepstakes gives USGA members the chance to golf the same course where USGA Open tournaments are held the Monday following each tournament. In addition, the winner of these sweepstakes are joined by a Lexus sponsored pro golfer for their round of golf. For golf and Lexus junkies, this sweepstake is like spending a day in heaven!
"As our original automotive partner, it is important to the USGA that Lexus has chosen to continue our successful relationship," said Barry Hyde, chief marketing officer of the USGA. "In addition to providing many vehicles, Lexus has made our national championships more entertaining and educational for golf fans by providing on-site interactive destinations at the U.S. Open, U.S. Women's Open and the U.S. Senior Open."
For more information on a local Rhode Island Lexus leasing program, visit your local Lexus dealership in Rhode Island. Lexus LX vehicles are currently being leased at incredibly low monthly rates from your local dealership in Rhode Island. Lexus LX vehicles are perfect for carrying clubs to the course and they also look great driving downtown for a night out afterwards. For the golf junkie and car lover, there is only Lexus and the USGA.
