subject: My First Email Marketing Campaign [print this page] My First Email Marketing Campaign My First Email Marketing Campaign
An email marketing campaign constitutes one of the most powerful marketing methods for people who want to contact customers on a one to one basis. Recently, I started my first email marketing campaign and have had success getting my first subscribers within a couple of days. Setting up an email marketing campaign is not a very difficult job, and it is one of, if not, the best ways to get into contact with your customers for anyone who has an online presence.
I am typing this on a Thursday evening; that is relevant because I want to let you know how quickly this transpired. I have built my business for little over a month now and am starting to gain a steady amount of traffic. I did not want to start an email marketing campaign until I started to get some traffic, as to justify the time and effort (although I found out there was little involved) to put toward a successful campaign.
I wanted to give something for free to entice people to sign up on my list. I spend last Sunday working on a fairly short affiliate marketing trainers guide for beginners. It is a nice guide for beginners and I wanted to make sure people knew they were getting a high quality product.
On Monday, I spent sometime on actually get the email marketing campaign set up. I subscribed to a popular online marketing company that is popular with affiliate marketer. I learned of it earlier, and I saw how easy it is to use, so I signed up. After, at the most, an hour of working on a campaign, I am in business! It was very easy to get your first campaign underway as they include step by step instruction. Deciding what you want to say to your customers will take longer than any administration part on the company's behalf - most of what you have to do is fill out simple forms.
Perhaps the most important aspect of starting an email campaign is the sign up form. The first two days I had no one sign up, but since I changed the look and wording of it, I have had my first subscribers only a couple of days after starting my campaign! I changed the color to something that will gain people's attention, but conservative enough to not be distracting and actually cause people to move away. The background color I picked to closely emulate the heading of my website. I did not want the same exact color, but I wanted it to draw attention toward the email form. But what is also important is the text of the form. I made sure to advertise the word "free" and wrote on the submit form that people want this guide. I used it as one more call to action.
I am now not only gaining traffic to my website, but my email marketing campaign is also gaining subscribers which will receive messages directly from me. More money is made from affiliate marketing from email marketing than from sales actually on the website. The affiliate who make the most money are those who have success email campaigns. To recap: I created a guide to distribute for free on Sunday, started the campaign on Monday, edited my email form, and have now gained my first subscribers the past couple of days, with today being Thursday. With traffic coming to your website, an attractive offer for subscribers, and an effective email form, you will be able to get people to sign up for your list!
