subject: Increase Convenience Store Sales with Top-Up [print this page] Increase Convenience Store Sales with Top-Up
As a convenience store owner one of the most important things to the financial successy of the business is getting customers into your store. To get business through the front door the marketing and advertising message must be very clear, what you sell or promote and the reason why the product is of interest. As soon as you've attracted shoppers in to your store there are other subtle and less expensive ways to get people spending more money.
There are two products that can work in conjunction to maximize sales; mobile phones and debit cards since they are both frequently used by the typical consumer. If you provide a mobile top up service you are certainly going to attract passing trade and increase sales through the impulsive buyer.
How can offering 'E-top up' in my convenience store increase revenue?
In the same way that you may sell snacks or drinks because someone has come in to purchase a paper for instance, you can expect to also increase spending with 'E top-up' services. When a consumer comes in to top up their mobile phone they are more likely to purchase other goods and increase their average spend. You will rapidly notice increased profits simply because they are sales you wouldn't have had before you had a mobile top-up service. Once the consumer recognises that you offer the mobile top-up they become your captive audience which also means you can expect to benefit from recurring business.
Will it cost any money to set up a top up service?
No, if you choose the right payment processor it won't cost you anything.
To begin processing top-up payments all you need is to get set up with a card terminal. If you don't already accept debit cards then will also be able to begin taking payments by card in your store. To accept mobile top-up you will require a static terminal.
How much can I make?
The amount you earn per transaction on mobile phone top-up varies depending on the chosen payment provider so it is beneficial to acquire the right deal.
Advertising mobile top-up and attracting shoppers in to your shop is how you will get these increased sales.
Talk to your current payment processing provider and find out more about accepting mobile top-up in your store, it may make all the difference.
