subject: How to Write Articles that are Optimized for the Search Engines [print this page] How to Write Articles that are Optimized for the Search Engines
Article marketing is perhaps the most important method for sending very targeted traffic to your blog or website. However, in order to get the most from your work, you need to focus on getting the attention of the search engines and creating a flow of organic and cost free traffic. But how do you get the search engines to send visitors to you if your articles don't follow their rules. In order to achieve long term success with article marketing, it's crucial that you search engine optimize your articles so that you get a regular flow of traffic coming your way.
Keyword Stuffing is Wrong: One of the main rules of creating SEO articles is to weave your keywords throughout the articles in a natural way. You should aim at having a keyword density of not more than 5% when you write your articles, anything more than that can put you in the danger zone. Search engines don't like articles that have keywords stuffed because they not only look spammy, but also aren't that reader friendly. You need to keep your articles sensible and only include the keywords when they feel necessary. In addition to the search engines not liking it, article directories reject articles that have a keyword density that is too high.
Using Anchor Text in Your Resource Box: HTML resource boxes are much better than plain text for business and when it comes to SEO. If at all possible, you need to use your keyword phrases as part or all of your anchor text. Because this link leads to your site, the search engines will then know to associate your website with those keywords and that that is where you want to rank. Pay attention to just how important HTML is in the resource box and never forget it if you are serious about making money from article marketing.
Write for Humans: While you're all excited about optimizing your articles for the search engines, don't forget that you're writing for human readers first. If your article isn't helpful to the human readers and doesn't make a lot of sense, then there's no use of getting ranked in the search engines for your targeted keywords because after all, it's the people reading your article that will benefit you. Your main objective needs to be finding a balance between what the search engines want and what your readers like to see.
In summary, from the above article we come to understand that in order to become good at article marketing and achieve its true benefit, you must take care of search engine optimization. The more SEO concentrated your article is, the higher your chances of getting search engine traffic that converts.
But this doesn't mean that you bring down the quality of your article and only write for the search engines. You should know how to use a balanced strategy that will appease both your readers and the search engines.
