subject: How To Best Use The Back Of Your Business Cards [print this page] How To Best Use The Back Of Your Business Cards
When marketing materials are talked about, the first thing people think is the cost. Because TV ads, billboards, and posters can cost quite a bit, many business owners often result in sacrificing the quality of their materials for the cost. What they don't know is that there are a lot of options to cost effective marketing. You simply have to do your search in order to find the best marketing tool fit on your budget.
Among the economical and effective marketing tools you can use today are the a rel="nofollow" onclick="javascript:_gaq.push(['_trackPageview', '/outgoing/article_exit_link/4301991']);" href="http://www.printplace.com/printing/business-card-printing.aspx">business cards. Although traditional and not a modern tool, these cards have proven to be effective in promoting a business. There are actually a lot of ways to make a standard card look exceptional in order to compete well with today's modern methods of marketing. One of this is to print on both sides.
When done well, a double sided card is actually as effective a digital marketing material. Keep in mind that when people are handed with a business card, they immediately turn it over. Take for example you are going to attend a marketing event where you are going to meet prospective clients and customers. Chances are your prospects will look at the back of your cards. If this is the case, why not print something valuable and eye-popping at the back of your card. After all, double sided cards effectively improve the size of your cards. This allows you to print as many information as you want on your cards.
There are plenty of things you can print in your business card templates such as the following:
i. A list of the products or services of your business. A lot of business owners have found the back side useful to put their contact details in front and the products or services they offer at the back. They can present it with a colorful background and a bulleted list in plain black font.
ii. If you want your background image not to be covered by your text, you can consider putting your color glossy image at the back and the contact information printed in plain or colored text in front.
iii. You can also consider printing your business logo in front and put your contact details at the back. This is a great way to create recognition to your business.
iv. If you are going to create a real estate card, you can consider putting a landscape in front and perhaps your picture and your contact details at the back.
v. You can also put a map at the back to encourage your customers to keep your card.
vi. Discount coupons are also a great idea to print at the back of your cards. This motivates people to keep your card and visit you right away.
vii. A sales notice is also a good addition at the back of your card.
viii. Many people need calendars to keep track of their day to day activities. Printing a calendar at the back of your card can help encourage people to hold on to it.
ix. Conversion rates are also a great addition at the back of your cards.
You can basically put anything at the back of your card as long as it fits your marketing campaign. So think hard about what details you would like to communicate to your target customers and put it at the back of your cards.
