subject: Top Criteria For a Successful Website [print this page] Top Criteria For a Successful Website Top Criteria For a Successful Website
In today's online world, there is more competition than ever when it comes to promoting your brand and/or website. However, what are we referring to when measuring the success of a website? Number of visitors to the site? High rankings in search engine results? Well yes, but there is much more to the equation than this.
What use are millions of visitors if none of them buy anything? Furthermore, are high search engine rankings really beneficial in and of themselves? Whilst these aspects are important, is is of even greater importance that they are reinforced by relevant content on-site, and an incentive to convert from visitor to customer.
This can be done using various techniques and strategies which all fall under the umbrella of online marketing. This can range from web design to social media interaction, and everything in between. The main idea to keep in mind is that the website should be geared towards human eyes, and not for those of the search engine robots.
As we mentioned before, increased visits does not always result in increased revenue. In order to solve this equation, we must invest a little (or a lot of) time in conversion rate optimisation; in other words, make t as easy and tempting as possible for the customer to make a sale on your site. This can involve simple modifications like making your contact details very prominent on-site, or ensuring that the navigation is clear and easy to follow.
CRO is a facet of a wider strategy of search engine optimisation, which incorporates a variety of techniques aimed at the increase of your ROI. SEO, when done properly and ethically, can develop your site into a successful domain through a process of keyword research, linkbuilding, and online marketing. The latter can take the shape of social media activity, an email marketing campaign, or even the publication of press releases.
When it comes to web design, SEO should always be integrated into the process. In fact, technical on-page elements of SEO account for a hefty chunk of any search engine optimisation programme, and when integrated from the beginning can provide a robust and optimised platform from which to build out your website.
