subject: How to build a good buyers list when selling houses [print this page] How to build a good buyers list when selling houses
If you have a list of potential buyers, you can sell your properties fast even in a depressed real estate market.
This list is called a buyers list, a critical element in the power toolbox of a real estate investor. This article guides you how to build an effective buyers list.
Some real estate investors want to build a buyers list before they have a property for sale. Which comes first, the buyer or the property?
You can do it either way. When you get a property, you must build a buyers list when selling it. You should never hold off buying your first good deal because you don't have a buyers list.
1) Get a real estate investor web site
You must have this at the top of your list. You must have a place to manage your buyers list. A good real estate investor website should take care of this.
Potential buyers can sign up on your website to be notified when you have new deals. If you are selling properties already, you must collect name and email before you allow them to view property details.
In other words, they must join your buyers list to view details.
If you have no properties, launch a squeeze page, or a landing page where they can sign up from.
As soon as they sign up, send them a thank you email for joining your buyers list, and tell them you will be in touch as soon as you get properties that meet their needs.
A good real estate investor website must help you network in social networking media like facebook, twitter, etc. A send to friend feature lets people send your properties to their friends.
Of course they join your buyers list when they come to your website.
2) Marketing properties for sale
You must provide your website address in all your ads. I built my first buyers list of about 200 real estate investors on newspaper ads. I never provided a phone number, just a web address that had a squeeze form. Before they could view my properties, they had to provide their contact info.
Today, you can advertise online in places like Craigslist. Always make sure they go to your website.
In addition, you may provide a phone number with a voice mail that points them to your website. By the time you have to talk to anyone, they have probably already joined your buyers list.
A good real estate investing website is suggested at the end of this article.
3) Sending out your properties
You just need to email your properties from your website. Remember that your buyers list contains people who buyer properties in your local area. Do not be surprised if you sell properties the same day you send out your email.
