subject: 3 Reasons Give Your Logo Design An Update [print this page] 3 Reasons Give Your Logo Design An Update
Companies do not often change or update their logo designs. In 2010, two very famous and popular organizations decided it was time for a logo design update. Starbucks and Gap made headlines when they updated their logo designs.
However, of the two, only Starbucks' corporate identity change was well received. Gap took a real hit to the gut PR wise especially on social media networks as fans and the public in general vented their displeasure at the update.
Why was there such a drastic difference in reception?
What Is The Reason Behind A Corporate Logo Change
A logo design is the image which reflects the attributes of an organization and it is developed to foster immediate customer recognition.
Why Change A Logo At All
An organization updates a logo design for various reasons. But it must be pointed out that frequent or radical logo updates is not advisable as it might corrode brand recognition.
Corporate Growth
It is natural for all business entities to grow and thus make more money. A business grows in many ways. Some companies might choose to merge with another in order to create a synergy and thus end up stronger than if they were separate entities.
Some companies might grow by buying over another in order to add a certain value to its current business which it feels it might lack. A company might also expand on its own merit or diversify as it sees fit.
In all these situations, an organization might want to mark these changes with a corporate identity change, which would of course, require a logo design change.
New Products, Services or Technology
During the course of a company's existence, it might expand its range of services or introduce new technologies into its production or service process. To mark these positive developments, the creation of a new corporate logo design would be a good idea.
Drawing Attention Away From Bad Press
Sometimes, an organization makes a mistake and is subjected to some bad press. When this happens, it is important to remedy the ugly situation as fast as possible before it gets out of hand. As they say, a good offense is the best defense.
As soon as the mistake is discovered by external entities, the image of a the company involved will be damaged. Every time someone sees the logo of the company - think BP or Exxon - it will remind then of the 'mistake'. Therefore, the company must then be repositioned and an image overhaul is probably required.
