subject: Joining Different Social Networking Sites to Get Home Business Leads [print this page] Joining Different Social Networking Sites to Get Home Business Leads
Social networking has taken the entire world by storm. Hundreds of millions are members of, and active participants in, social networks, including those offered by Facebook, LinkedIn, and Twitter. For home business owners, social networks pose a conundrum. Given the limited time home business owners possess, and their reliance on leads to grow their businesses, is participation in social networking worthwhile? And, if so, what are the strategies to derive maximum leads from social community sites?
The first maxim that home business owners should keep in mind is that not all social networking sites are appropriate sources of leads. The challenge is to identify, and then make optimum use of, social networking sites that are likely to have a high potential in terms of yielding leads to the home business owner. At this stage, there is simply no substitute for doing research on social networking sites, and joining them in order to get a ground-level idea of their demographics and culture.
As part of this quest, the business owner should keep in mind that certain social sites have been designed from the ground up in order to generate leads. For example, the corporate social networking site known as LinkedIn has certain lead generation mechanisms built in to the system. On the other hand, using social community sites designed for recreation--such as Facebook and Twitter--will require the home business owner to be more creative in terms of lead generation.
On such social community sites, the key is to not to appear to be actively marketing, but to disseminate information. For example, if you are in the pest control products business, consider starting a Facebook group for people who have termites in their homes, or a Twitter feed based on the latest pest control news. The goal is to get people to associate you and your business with domain-specific expertise. The har
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