subject: Telemarketing Advices and Tips [print this page] Telemarketing Advices and Tips Telemarketing Advices and Tips
Telemarketing is an important marketing tool that is practiced by call centers for increasing product sales. Telephone is a great and cheap way to communicate and advertise your products. There are certain tips and advices that you require for doing telemarketing the right way.
It is important to identify the call's purpose before you make the call and also understand what you want the recipient to do as a result of the call.
It will not be possible for you to get a commitment from the prospective customer every time. It is necessary to make the efforts to get a minimum achievement from every call. You can try getting the prospect's email address where you can send further information and also arrange a secondary call. This will also help you be satisfied that through your efforts you are getting a positive response from the calls.
Have a clear outline in the form of a script detailing what you plan to say on the call. The script will have the questions that you put forward for encouraging a sale and also elaborate on how you want to close the call.
The opening lines should be well planned as these are crucial. The opening lines take up the first 10 to 15 seconds of a call and this should be the time allotted to the representatives to impress and engage the recipient.
It is also important to know that you are speaking to your target consumer.
Listen attentively to what the consumer has to say. If the customer says that they are not interested in your product, then accept the fact and thank them; never try to force them into buying a product or service.
It is also important to be confident when making a call. Have faith in the product you are selling over phone as this confidence is reflected in your voice without you knowing it.
Too much beating about the bush will not do the telemarketer any good, so it is advisable to get straight to the point. This will save your efforts, energy, money and your time. Make sure you are clear in whatever information you provide.
When offering telemarketing services, you will find that there are many indecisive people. Some people find your product useful but do not want to risk their money. In this case let them judge the risks they can encounter when not having your product. This will brighten the chances of your product sales.
Never be afraid to ask for a commitment; remember it's better to get a no today than get a no months later, after making many calls as there are costs engaged.
Small business owners do not like telemarketing. They do not like to face the rejection from prospects; it would be advisable to maintain a positive frame of mind. When someone is refusing to purchase your product or service, think of it as their loss and not yours.
