subject: How To Sell “Sand On The Seashore” And “A Fridge To An Eskimo”? [print this page] Its a wonderful question which I love, have heard many times and have thought ample of times on it. So what do us really mean by that? Some say it is about selling a product to the most difficult customers, some say it is about selling something to someone who doesnt actually require it and some say it is all about the attitude a successful salesman should posess.
Well, I would agree with the first and the last one. I dont agree with the second one because, even if you convince someone in buying something from you which that person actually doesnt require is no good sales in ethical terms. In fact it is cheating right and the success of any sales person depends to a large extend on the satisfaction with which his customers come back to him or the referral sales generated by ones existing customer base.
So how can you sell Sand on the seashore and A fridge to an Eskimo? Well we need to go back to the basics of sales and marketing. We will analyse few sales methodologies adopted by the best salesmen on earth.
Understand what a customer needs is the key to sales. Every customer is a human being and hes looking for solutions. To find out his problem and providing a solution which could be of help to him will generate a satisfied and happy customer for life.
Provide the quality and competitive price that a customer looks for. There are so many competitors out there with you collide everyday. Your customer should feel that you are worth the quality and some saving in his pocket.
Love your customer as far as you could. Put yourself in
