subject: In a Good or Bad Economy, Make A Lot of Money in Marketing [print this page] In a Good or Bad Economy, Make A Lot of Money in Marketing
Whether in a booming economy, a recession, or just a flat economy that can lead to a lot of jobs either disappearing or just not making much money, one career that always has the potential to make a lot of money is marketing. In good economic times marketing maximizes sales and profits soar, and in bad economic times a good marketing strategy will help keep your business afloat while other businesses in the same industry wither on the vine and eventually collapse. The importance of marketing is something that can never be overstated.
Getting your foot in the door of a company in marketing can be as simple as taking on a data entry job or other entry-level position. Distributing flyers, making phone calls, and doing the mundane tasks in the sales and marketing departments is usually how to get your feet wet in the industry. When times are tough for businesses a marketing person who can stay aggressive and continue to get the word out about a company will eventually make a lot of money due to their value to the organization and their department as well.
It is important to realize that the basic goal of any marketing department is to simply make their business or organization known to those who previously did not know about the company. Advertising, phone contacts, personal contacts, and media relations are all aspects of a successful marketing department, and sometimes businesses will even go as far as to hire an outside marketing company to expand their marketing capabilities beyond the scope of what they can handle themselves. If you can provide the business with larger profit due to your marketing ideas, you can potentially make a lot of money, especially if you are working on some kind of commission or incentive plan beyond your standard pay.
Ultimately, you have an opportunity to make a lot of money if you can get into a company and show off your marketing skills. Having the ability to think outside the box, aren't afraid to make contact with strangers, and willing to put yourself out there in the public eye, you will do well in a marketing setting. Keep that drive to get the word out, and spread the message of how your organization can be exactly what people want or need and your career will be very successful.
