subject: Give Your Letterheads an Advantage over Others [print this page] Give Your Letterheads an Advantage over Others
When you are doing some mail marketing, your letterheads are an important part of your success. Many other firms will be marketing this way and your letterhead printing, its style and its impact, will determine if you get noticed over the others.
In this guide, I will teach you how to give your letterheads an advantage over those others. We will try to improve the appearance and impact of your custom letterheads so that more readers will understand and remember them. Let's start with some basic image options for letterheads.
1. Using professional layouts with images - Images and professional looking layouts of course will give you some advantage over other common letterheads out there. Images make more of an impact with people since most people are visual when remembering things than "textual". Adding a logo, a marketing image or even just simple creative swirls and "swooshes" have been effective at adding that advantageous impression. However, you must be careful in composing your layout and choosing your specific image as these images relate directly to you professional image. So be careful and be precise about this.
2. Using full color letterheads - While most people print black and white letterheads, a good thing to do to gain some advantage with your own custom letterheads is to print them in full color. Since you are already attaching some images to your letterheads, it is good to go all the way with this design concept and go at this in full color. Full color letterheads can add more emotion and impact to your designs simply because it has color. They connect to readers faster and better so it really is worth printing letterheads in full color.
3. Using full gloss letterheads - To further improve and get an advantage over other color letterheads, I also recommend using full gloss effects in them. By using glossy paper and glossy inks in letterhead printing, your full color images and text in letterhead will look absolutely impressive. That special sheen on the designs will make your letterheads look more impressive and professional. It might get a bit more expensive for you, but if it gets you more responses than other letterheads, it should be well worth the investment. So try to see if it is possible for you to print letterheads with glossy materials.
4. Printing letterheads professionally - Now, to make sure that your full color letterhead printing with glossy materials goes off without a hitch, I also recommend that you print your custom letterheads professionally. You may have the best printer in the office for your purposes, but there is nothing like hiring a professional letterhead printing company. They typically have all the important materials and printing machines that can make perfect letterheads with your design specifications. So you will indeed get the letterhead what you want when you print letterheads through them. It will add some cost to your letterhead printing, but with the added quality that professional printing gives, I believe the cost and the effort is worth it.
5. Adding that "certain something" -Finally, you should consider adding that "certain something" that makes your letterhead more memorable. Being memorable is an advantage with letterhead printing since it helps increase the chances of people responding to your letters with letterheads. You can try a lot of interesting things that can make your letterheads more memorable.
For example, you can add embossed elements to your letterhead, add scents to the paper with your letterhead or you can go beyond the borders and margins with your letterhead layout. Anything new, fresh and unusual can give you "that certain something" that makes you memorable. Believe me, this will give you a great advantage.
Great! Use these tips well. They will help a lot to give you that leverage over others in letterhead printing.
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