subject: How to Get Your Message Read in 5 Seconds or Less and Increase Your Response Rate [print this page] How to Get Your Message Read in 5 Seconds or Less and Increase Your Response Rate
It is easy to feel frustrated by many forms of traditional advertising. People are used to mentally blocking out newspaper and magazine coupons or forgetting about them. Discounts received in the mail often get buried in a pile on one's desk and eventually thrown out. Banner ads on websites we often no longer read because the mind is trained to ignore them. Each day so many e-mail ads arrive and we mechanically know how to delete these. Text message marketing is a new form of reaching people and studies show that the messages are actually read. Did you know that you can reach people this way and even send out your specials? An Ofcom survey showed that approximately 97.5 percent of text messages are actually viewed by the recipient within five seconds. This is not something you'll find in other forms of advertising. Coupons from newspapers only have a one to two percent response rate. In comparison, text message coupons have a fifteen percent or higher response rate.
The expense of running print ads, sending out brochures and typical advertising can be astronomical. On the other hand, text message marketing is affordable plus has the advantage of actually reaching the receiver. Most people have cell phones or mobile phones and many use them throughout the day for voice or texting communication. Some people have even abandoned their laptops or netbooks to use their phones for web browsing and the instant communication it provides. Many people are turning off their televisions and using their mobile devices instead due to portability and convenience. Unlike a laptop, people keep their phones on all the time to be available to family members, confirm appointments and reach friends. If you haven't set up an SMS coupon campaign you are missing out on a wonderful way to get the word out to your clients, customers and prospects.
Both large and small businesses are seeing that text message coupons are much better at motivating someone to take action than the e-mail platform or print media. By using SMS coupons, special offers can be given for holiday discounts, weekly bargains and spontaneous announcements. This medium produces results that are instantaneous because the offers are not sitting on someone's desk or buried in a long list of e-mails. How fortunate that in this high-paced world we live in, effective communication with one's customer or client is finally here.
