subject: How Can Twitter Marketing Help Increase Business for Experts, Trainer and Speakers [print this page] How Can Twitter Marketing Help Increase Business for Experts, Trainer and Speakers
If you are new to online marketing or even call yourself a veteran in marketing, whether you sell a product or offer a service, an excellent way to drive traffic to your website is to use the power of one of the strongest social media tool called Twitter. It's free and highly effective in today's social media movement. Twitter is known as a micro-blogging site. Once you have signed up for a Twitter account; you develop a list of contacts who you want to follow or receive updates from. Many of them will return the favor and become followers of your updates as well. But remember, Twitter followers only follow people who post quality Updates, otherwise known as Tweets, are sent through instant messaging, mobile web applications, RSS feeds, Twitter websites, and the many Twitter tools that are available today. Twitter also has excellent tips that can really help increase your business. Look for the Twitter 101 tips links!
To use Twitter as a marketing tool, you simply go to their website and look for Tweets that are relevant to your website, blog, product or service. Then the ultimate strategy is to connect with people. Get to know people, start a conversation and just imagine as if you were meeting someone at a convention. Remember, people connect with real people, so do not get into the bad habbit of posting affiliate links, spammy links or sales pitches. Your updates will be easily ignored and you will most likely to be unfollowed. Don't fall into that trap! Twitter is a community where people connect.
There are so many benefits of using Twitter as a marketing strategy. For instance, you can generate interest for your business, by attracting traffic to your website or blog just by connecting with others on a personal level.
Make contacts that are within your target market and not just anyone. For example, if you sell children's clothing, your target market should be parents. In this case, you would do a search onSearch.Twitter.com to find posts that are all about parenting, where you can directly connect with them through their Tweets. Don't just ask people to buy your product. Get to know them, make friends and they will eventually click over to your website to see what you are really about. People always have that "curiosity" factor. Eventually, if you connect with your target market people will get to know you first, then click over to your website. Twitter is mainly about reading Tweets, building relationships with future clients and clicking through website links.
By providing a link, this will help generate traffic. That's why it's very important that you only connect with your target market so when they click on your link, you will have exactly what they are looking for. Once they are "SOLD" with what you do then that's when you offer newsletters, promotional codes, new product releases and other valuable materials. Using Twitter for what it is, as a powerful branding and marketing tool, will give your business the potential to virally reach many thousands of people.
