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Promotional Mugs: Turning the Morning Cup of Coffee Into Effective Marketing
Who doesn't enjoy a cup of coffee or tea to start the morning? Why not turn your customers next hot drink into an opportunity to promote your business and its products or services. Before you do, learn more about the options you have with promotional mugs, so you can make an informed decision about the mugs that are the best fit for your needs
First, you must choose the type of mug you want. There are three basic categories that these cups fall into. Low fire mugs, which are what the majority of the mugs on the market are, are fired in a 750-degree kiln. They are fairly durable and affordable. For those looking for something of higher quality, high fire mugs are an option. These are fired in a 1200-degree kiln, making them stronger. Bone china, which is made from bone, is the most expensive, and most durable, option. These work well for corporate gifts or other situations where a more expensive promotional product is in order.
Once you choose the type of mug you will offer, you must choose its decoration. Some companies use their logo and a brief bit of printing to decorate promotional mugs. Others use photographs or large, colorful images to cover most of the mug with decoration. Still others use print as the primary form of decoration. Regardless of what you choose, make sure the decoration clearly points to your business. The goal of the mug is to draw new customers to your business or urge old customers to return again.
Most companies choose low fire mugs when purchasing promotional mugs. This provides the right combination of quality products that are affordable. The quality is improved with the right finishing technique. Pad printing, the most affordable printing option for mugs, is a less durable printing option. After a few months of regular use, the picture or words will start to fade. The same is true for screen print mugs.
The most durable decoration is a kiln-fired decoration. These mugs are re-fired after the decoration is applied, making the decoration permanent. This type of decoration will last for many years of daily use. In fact, the coffee cup will probably break before the decoration wears off.
Remember, with promotional mugs, you get what you pay for. The more durable finish will cost more, but the cost is worthwhile, because it ensures that the mug's message lasts for a lifetime.
