subject: Why Your Product Must Have a Unique Selling Proposition [print this page] Why Your Product Must Have a Unique Selling Proposition
Selling a product on the Internet requires you to do more than just get traffic to your website. Your prospects must have a reason to think your product is special and worth buying. Having a unique selling point is the key to building your online business and reaching more customers.
The more you focus on the USP, the better results you will get in the long run.
People Value Time Even More than Money - Nowadays, people are busy with their day to day lives; things aren't as they used to be. While everyone cares about money, time is often a factor that's at least as important. In such a scenario, you can show your target audience how your product can save them time and give them the solution they are looking for.
This is a valuable USP to be able to demonstrate, and it will make people want to find out more about your product. If you can help your potential customers save time some way, you've got a winning formula for a USP.
Reach Out to People Emotionally - If you want your prospects to buy your products, you must reach them emotionally, for this is what motivates people's online purchases.
If you can bring out a benefit of your product that jibes with their emotions and makes them want to take action, you'll make more sales than your competition. While you also have to focus on the logical reasons people should buy your product, you should give equal effort to reaching their emotions. If you can succeed at reaching people emotionally, they will always go with your product rather than a competitor's, because this is how choices are finally made.
The Power of Specializing: It's common nowadays for businesses to try to please everybody. They hype up their products, and make them as large as possible, adding tons of extra features. If you find out what your target market wants, you can offer a much more targeted and specific product that people will find much easier to understand and benefit from. Come up with a product that successfully helps people in one area rather than trying to please everybody. In this manner you can successfully compete against much larger competitors by taking a course of action that's the reverse of their strategy.
As the above points make clear, if you want to grow your business, you should make sure you have a USP. The inability to come up with a USP, even if you have a high quality product, can cause your whole business to fail, as people won't notice what's different about you. People shopping online looking for a solution have to see that your product is distinct and different from all the others if you want them to notice it. It's not enough to simply launch a product, as what you really have to do if you want to make sales is to convince your potential customers that you're offering them outstanding value.
