subject: Creating an Unique Selling Proposition [print this page] Creating an Unique Selling Proposition Creating an Unique Selling Proposition
If you want to sell your product online, you need more than just a website and some traffic. Your subscribers or website visitors must understand what your product has to offer them and how it's better than competing ones. When you have an unique selling point, your marketing efforts become much more effective.
If you want your business to grow, it's essential to pay attention to your USP.
Time is the Most Valuable Resource - Nowadays, people are busy with their day to day lives; things aren't as they used to be. While everyone cares about money, time is often a factor that's at least as important. A product that gives people more time, then, will always be in demand, so you should make this one of your selling points.
This makes for a great USP, as it's something almost everybody values highly today. If your prospects can see how your product can save time for them, you've found an USP that's hard to beat. Know Your Own Weaknesses: Let's face it; every product has some kind of a weakness and isn't perfect in every way. You need to understand where your product might be lacking so do everything you can to understand your weaknesses. This will give you a clear idea as to what improvements you need to make in your product to bring out its USP. It is very important to know where you are weak as well as where you are strong so that you can better serve your clients.
Be Forward: Once you understand your product's USP, you need to let your target market know what it is. Use the USP as often as possible so that it really gets out into the marketplace: put it as the headline in your sales letter as the tagline in your logo, you get the idea. You have to let your potential customers know why you're unique, and unless you do that nobody is going to come forward and buy your product.
As the above points make clear, if you want to grow your business, you should make sure you have an USP. Many online businesses fail, not because their product is no good, but because they haven't been able to show that they have something original to offer. In order to show your potential customers that you have something of value to offer them, you have to be able to show them that you have something unique and original. It's not enough to simply launch a product, as what you really have to do if you want to make sales is to convince your potential customers that you're offering them outstanding value.
