subject: Yoga Teacher Training - 3 Steps To Uncover Your Yoga Teaching Niche [print this page] Yoga Teacher Training - 3 Steps To Uncover Your Yoga Teaching Niche
Outcome: Find a yoga niche
Too many yoga teachers offer the same service. There is a whole, new, undiscovered, vibrant world of yoga out there waiting for you to tap into. It's time to find a niche and become an expert in it. The mindset is to become the best in the world in your niche. By selecting a yoga niche you will open the doors to many wonderful opportunities.
Definition of a Niche
A niche market is a focused portion of a market.
A business that focuses on a niche market is addressing a need for a product or service that is not being addressed by mainstream providers. You can think of a niche market as a narrowly defined group of potential customers.
Steps:
Step 1: Get a pen and some paper out and brainstorm ideas for your niche
For example yoga:
for golfers
for celebrities
for teenagers
for primary school children
for people with bad backs
for rugby players
Step 2: Once you've picked your 'niche market' spend at least 10% of your time becoming an expert in that field
For example if your niche is yoga for golfers, your activities could include:
researching yoga postures for golfers
compiling a list of golf clubs in your area
contacting the head professionals at your local golf clubs
Step 3: Turn on other revenue streams
Example: if your niche is 'yoga for golfers' you could set up yoga...
