subject: A Villain In SEO [print this page] A Villain In SEO A Villain In SEO
SEO or search engine optimization is one of the most popular methods used by many webmasters to enhance their website's visibility in the Internet. However, like most Internet marketing techniques used in the market, SEO is also known for its unorthodox, or sometimes illegal, methods which is primarily used to deceive the search engine result pages or SERPS. According to manySEO Philippines experts, these techniques are known in the market as spamdexing or Black Hat SEO.
A Villain in SEO
Spamdexing is a technique known in SEO which is known to use a number of methods to manipulate the relevancy or prominence of resources indexed by a search engine, in a manner inconsistent with the purpose of the indexing system. According to many experts, including those from manySEO Philippines companies, this method is also known in the market as the Black Hat SEO.
The term black hat came from the old western movies in which the villain usually wears a black hat, while the hero wears a white hat. Similar to this understanding, black hat SEO mainly makes use of techniques and methods the violates the search engine guidelines and SERPS, while the white hat SEO involves the use of techniques that comply with search engine guidelines.
Techniques involved in a black hat SEO
There are many techniques involved in a black hat SEO, which have been developed since SEO were first introduced in Internet Marketing. Some of the most popular techniques used in black hat SEO, both in the past in today's market include:
Keyword stuffing: This technique involves stuffing the website with many keywords, enabling their website to be perceived by search engines as valid even though its not. This technique involves a lot of method. One is hiding these keywords behind images. There are also cases in which the font color of these keywords are similar to its background. These techniques makes the keywords invisible to the visitor but very visible to search engine spiders.
Meta tag, alt tag, and title tag stuffing: Similar to keyword stuffing, this part involves stuffing the codes, particularly in meta tags, alt tags, and title tags, with keywords. However, according to manySEO Philippines experts, the use of these stuffing has been ineffective since 2005.
Link farms: Involves creating tightly-knit communities of pages referencing each other. This, however, have become ineffective when search engined changed their algorithm to put more weight on relevant links.
Comment spam: This is mostly used in blogs, wikis, and guestbooks, in which irrelevant comments are found with links. This, however, have become more and more ineffective primarily because of the introduction of the nofollow tag.
