subject: Skoda to re brand across the world [print this page] Skoda to re brand across the world Skoda to re brand across the world
Skoda
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Skoda the company from Czechoslovakia has announced that at next weeks Geneva motor show they will be unveiling a new concept car. They will also be showing the world their new design of their logo.
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Skoda who started trading in 1895 making bicycles released the following statement: The car boasts a clearly defined shape and a great sense of detail and a new logo which will adorn new Skoda models from 2012. Any period of change for a motor company is a big thing, especially as the company is reformed as the Skoda brand.
They state that the winged arrow of the current well know logo is set to remain, but there are rumours that the colours are set to change. The rumour also states that the look of the logo will be even more distinct and precise than it has ever been. Now I don't know about you but that's a statement that I like to hear. Making a bold change in a depressed market is very forward thinking, especially as Skoda has moved up in the market so well in previous years.
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Any period of rebranding is a massive change to any company, as the logo will be utilized across the whole of the Skoda family the company will go through a global transition. So the period of 2012 will be an exciting one for Skoda and we are extremely excited to see what the branding will look like and how it will affect the company performance.
Unfortunately there are no further details in relation to the concept car but it seems that Skoda is becoming a master of PR as we are in suspense to see what it will be like. Skoda will also showcase the new Fabia Monte Carlo which is a special edition model with a sports tunned set up. This has been released to celebrate the company's continued success in motorsport.
