subject: Tips for Creating Your Unique Selling Position [print this page] Tips for Creating Your Unique Selling Position
Help Customers Save Money: One of the simplest methods for developing your USP is figuring out how best to save customers money. This doesn't just work in every niche; it works for every product too! As long as you can tell your customers how your product will help them save more money than those of your competitors, you have a winning USP. But don't make the mistake of making your product cheap; have some balance.
Offer a Strong Guarantee - One way to establish your USP is by offering an exceptional guarantee for your product. Your prospects have to see evidence that you really believe in your product and stand behind it. Show your confidence in the product and let them know that they can be rest assured about being satisfied with their purchase. You may want to look at the terms offered by your competition and come up with something better -if they have a ten day guarantee, make your for thirty days. A USP of this kind is very powerful, as it helps you reassure your prospects and lets them know they can trust you.
Customer Feedback Vitality: The feedback that you get from your customers is nothing but goldmine in the truest sense of the word. Make sure you read all of the feedback given to you by your clients so that you can truly understand your product as they see it. While it doesn't take much time, the time you do spend doing this will be worth it in the end. Many times your clients will be able to point things out about your product that you might have missed. Leveraging the feedback offered by customers is one of the best ways to help take your product to the next level while narrowing down its USP. If you want to expand your business, then, one of the best things you can do is create a USP for your product. You may have a fantastic product, but until you have a USP for it, people may never find out how great it is. Finding your USP is actually the most important step in your marketing career, as you can use this as the basis of everything else you do.
