subject: Making A Name For Your New Small Business [print this page] Making A Name For Your New Small Business
In many ways, setting up your own business has never been easier. With a huge range of technological tools and services available, there are many things out there to help you spread the word and advertise your business. However, with new technology also comes new challenges, and while things like printing fliers and setting up a web site for your business has become much easier in recent years, it has also become more difficult for you to make sure your business stands out in amongst all of the others.
That's not to say it's not possible to use new technology to your advantage when you're thinking of setting up a new business. With a firm plan and some sound marketing advice, it can be feasible for you to carve a space for yourself and put your business in a good position to be seen and heard by potential customers.
Setting up a web site for yourself should be one of your first ports of call when it comes to growing your business. If you can't afford to pay a designer and have limited knowledge, there are plenty of customisable templates at sites such as Wordpress and MySpace that could help you get started on building your brand and reputation.
While there's a lot to be said for the fact that the internet makes it possible or you to connect with potential customers all over the world, it can often be a good idea for you to start trialling your new business locally. This can give you an idea of which processes and products are most successful before trying to spread the word to the world. Offline advertising such as ads in local papers or those put up in communal areas can be a good place to start, and if you're able to tie-in your offerings with those of another local business you could maximise your potential at an early stage.
Once you have an idea of what works and what doesn't, you can start targeting a wider market. Online ads and some engagement with a number of social media platforms could be a good place for you to begin, just make sure you have the capability in place to fulfil expected requests. Whether you're setting up your business from home, or renting office premises, you should make sure you have adequate communication tools, a good phone service and a comprehensive broadband package.
