subject: Marketing a New Ecommerce Site [print this page] Marketing a New Ecommerce Site Marketing a New Ecommerce Site
Ok, so you have built an ecommerce website, setup your online payments and loaded all your new products, but there is something wrong. Nobody is coming to your website, except for you and a handful of friends nobody is finding it. The problem is, you either are not ranking in Search Engines, you're not doing any marketing or your marketing isn't working, so what do you do? Marketing a website can fall into to two categories:
1. Offline marketing
2. Online Marketing.
Offline marketing is traditional marketing or advertising and includes thins like TV, flyers, radio, and magazines. This type of marketing can be very effective, it can also be very expensive with a lot of money need to create the campaigns, then even more is needed to buy the advertising space. Offline marketing can be much cheaper for a start-up business, the campaigns can be put together rather quickly and the majority of the cost is spent on advertising space. One of the quickest and easiest forms of online advertising is Google Adwords.
Google AdWords allows anyone, without being a technical expert to quickly setup some short text ads, choose the words which will trigger these ads, setup a budget and start advertising. You pay every time someone clicks on the ad, not for it just being there, this makes it a lot more cost effective than traditional advertising. If you have a very limited budget you may have to think outside the square and promote your Click Here To Visit Facebook Fan Supply
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