subject: Carve Out Unique Identity Of Your Business With Logos [print this page] A company logo reflects the personality of an organization. It portrays an image of a company among the potential customers. A professional and impressive logo has the potential to portray a positive identity of the business in the minds of customers. A trademark conveys the essence of a company. It can convey the message of a company to a potential customer. Marketers strive to create a meaningful logo that leaves a powerful impression on the mind of a customer. An entrepreneur promotes the business identity by using a logo on various corporate materials. Logo is a symbol that renders an individuality and uniqueness to your business. The uniqueness of a trademark enables a company to distinguish itself from the rest of the competitors. Therefore, a marketer lays stress on effective and efficient designing of a logo.
Designing of unique logo to promote your business:
A designer should use a high quality format for designing company logos. A person should use vector format. This format is beneficial as a trademark might be reproduced for different purposes. You can use a vector format and customize the size as per the requirement. A designer can expand the size without loosing on image quality. If a designer deploys raster format it might result in the loss of image quality on increasing the size. A developer should select colors that reflect the nature and goals of a company. Example, you can use green color for a firm promoting green and clean environment. However, one should select an attractive shade for the graphic symbol. Minimum use of colors also enables a marketer to print a logo clearly on any document. A logo should work well in black and white version to create a printed copy of a logo in these two shades.
Designing an industry specific logo:
Your logo should divulge the nature of the business dealt by an organization. In other words, a designer should create logos that convey specific business message effectively. Example, a computer technology company might convey inventiveness and creativity in its products. A developer can successfully achieve this target by giving a unique shape to a logo. This brings an identity to a logo and becomes easier for a customer to extract the meaning. This also enables a marketer to establish a specific identity in a market.
