subject: Search Engine Optimisation Using Article Marketing [print this page] Search Engine Optimisation Using Article Marketing
With millions of websites on the internet, promoting products and services increasing the visibility of your business without using some kind of techniques will be virtually impossible. Unless someone has your specific web address how would they know about what your product is? When trying to get visibility on the net the only way in which you can increase this visibility is too, use search engine optimisation techniques.
SEO is the process of increasing traffic or potential customers to your business website. There are various techniques which can be used for the purpose of increasing traffic to your website. Each technique tries to make your website more relevant to search engines. The more relevant the information to the search engine spiders the higher your website would be placed. For the purpose of this article I will briefly go over how SEO works and how article marketing can help boost your business.
When you are looking for a piece of information on the internet whether that be for a product, service or other matters of interest you will type in a few words describing what you are looking for. These describing words are called 'key words'. There are certain keywords which millions of people will use over and over again. One way of increasing traffic to your website is to make sure that your website has been drawn up with SEO principles in mind. Another way to ensure more traffic to your site, is via the practice of article writing.
Article writing is the submission of articles which are rich in keywords, to article directories. These article directories are free and there are many on the internet. You can place your article on as many article directories as you want. Search engines adore article directories because it is packed with informative information and not just advertisements. Now I know this might sound paradoxical because you are wanting to advertise your product yet SEO articles are written in a certain way which is not blatant advertising.
When having an article written for your product, it is important that the article is not just a bunch of useless information crammed with keywords. The article has to have useful information with regards to your product or service for search engine optimisation to be effective. It should be pleasant to read as well as useful to the person reading it. The keywords are strategically placed, and should not be over nor under used. Getting the right balance is what you are looking for. The style in which the article is written is also important in that it should be too the point, yet captivating. Usually the articles are about 350-500 words long.
You might be wondering how to promote your business if you do not speak about it in your article? Well at the end of the article you are given a resource box, in which you can write a line or two about your business as well as have a link back to your website. Search engine optimisation is a must when wanting to increase traffic to your site.
