subject: Why To Use Text Messages For Business Purposes [print this page] Over the last few years, technology has permeated so deeply into our lives that living life without it seems to be absolutely impossible. There used to be a time when everything would be done manually and would take plenty of time. However, since the inception of information technology, things have totally been changed.
One such revolutionary off shoot of IT and technology is mobile phones. Mobile phones certainly catapulted telecom sector to the new and never experienced heights. Prior to mobile phones, landline phones would be in use of general populace. Telecom sector was always thriving in developed part of world, but things were bad in developing part of the world. Countries like Bangladesh, India and Pakistan were lagging behind mainly because of lack of technology development. However, cell phones changed the scenario to an extent and third world countries are growing more than before because of technological penetration and development. For instance, Pakistan would struggle big time in communication, but now they can enjoy the option of free SMS to Pakistan.
What has made SMS a common phenomenon is the feature of text messages. It is one of the quickest, cheapest and reliable ways around to convey the message to other person. One just has to gain the basic understanding of mobile usage and sending an SMS is no more a chore.
Mobile phones and business:
Benefits and usage of mobile phones are not just restricted to the personal use. They have certainly created the fervor in the corporate world also. Business organizations are making most out of easy access to the mobile messages.
Success of any business hinges upon how much people are apprised about it. Text messages have emerged as a great way to share the news and information about business to the maximum number of phone at minimum cost and in minimum time. Business organizations almost lapped up to the free SMS messages option and used it for their benefits.
What has forced business organizations and even big corporate organizations to use text messages as their marketing tool is its always increasing popularity. On the onset, it was adopted primarily by the small and medium level organizations, organizations with limited budget to market their products and business.
For such enterprises, mobiles and SMS came as blessing. With the weapon of SMS marketing, small businesses gave such a tough competition to big organizations that they were forced to adopt text messages for their marketing purposes.
