subject: Making Linkbaiting Work In 2013 [print this page] On the other hand, increased demand is giving birth to a plethora of new search engine optimization companies intent on capturing their share of the market. They typically charge far less than established SEO companies, thus lowering the cost of SEO. However, you get what you pay for.
Something you need to keep in mind about SEO is that it costs more to start than maintain in most cases at least. If you are launching a new website, then the initial expenses for SEO can be on the higher side of the scale. Unfortunately, many webmasters who spend a lot of money on their website design fail to set aside the right budget for their websites SEO. A good looking, easy to navigate site, is important but matters little if it is poorly indexed and no one knows it exists.
If you have broken links, search engine spiders will not be able to crawl your website completely. This means youre losing a potentially better position in the SERPs which means you lose traffic and conversions. Search engine bots use your sites navigation (or your Google sitemap in case of Google bot). In cases where links do not reach the landing page, the the search engines will consider your site to be under maintenance or construction.
Search engines operate on a very specific framework that has little deviation. Search engines will generally only highly rank sites that are fully complete. This is to ensure that they provide only valuable and high quality information to their users so as to protect their reputation as a resource provider. When sites are ncomplete or under construction, they do not live up to this standard, which means they do not get indexed as well as they potentially could.
Size does matter! The size of your website will have an impact on how much of your budget will be needed to meet real SEO needs. Setting aside 20% of your budget will probably be more than enough for a little 5 page site. If you run a massive shopping cart then 20% of the over all cost of your website will likely be a more than adequate budget. The other thing to keep in mind is that one size does not fit all! Dont let some guru try to tell you a flat percentage of your site budget should be earmarked for SEO regardless of the size of your site. In general, dont listen to gurus at all seek professionals.
So, what is good linkbait. Good linkbait can be a picture, a video, a widget or tool, a giveaway, a contest, or any number of things. Top ten lists are linkable.
A good SEO copywriter can write one article then take each paragraph and turn it into a stand alone article, then rewrite each individual article one or more times for high quality, optimized content that wont If you get you hit with a duplicate content penalty or looked on as an amateur for poor writing quality! This is a far better option than slamming one article through dozens of sites if you choose to you this method still.
