subject: Brochure Ideas For Your Hobby Shop [print this page] Brochures can be an incredibly effective tool to advertise your products. As a hobby shop owner, it is vital that you maintain a diverse and loyal group of hobbyist customers. Some may be into building military scale models while others are into making and painting classic and vintage car models. Though these are completely different hobbies, a good hobby shop should be able to service all kinds of hobbyists. Here are some helpful tips for effective brochure printing:
Captivating hobbyists using brochures
* Be more visual - Utilize the brochure by displaying pictures of the scale models that you offer. Use visual cues and aids that are both attractive and informative. Make sure you put all pertinent information about your shop's location, products, promotions and even rates.
* Be more General - To appeal to all hobbyists, put pictures of every major product category you have. For example, you can have one entry for military scale models, one for car models, one for diorama builders, one for figure builder/painter, etc. That way you get most, if not all of them.
* Offer some freebies or discounts - Use the brochure as a coupon so that when customers present the brochure to your shop, they can get special discounts on your products and services. Remember, discounts are always a giant lure to hobbyists who are always on the lookout for cheaper and better deals. Once they're satisfied with your prices and quality of service, your shop's reputation will spread to the other hobbyists in their community and they'll keep coming back. Newbie hobbyists will come to you for technical advice.
* Tease a little - Leave a little to the imagination. Make your customers want to visit your store to see the good stuff. Don't tease too much that it creates unmanageable expectations from the customer, which might ultimately frustrate them. Just tease them enough to earn your store a visit. Then let customer service close the sale.
* Choose a Reliable Printing Company - Go to a reliable and reputable printing company for your brochures. UPrinting will help you make stand-out brochures that will fascinate and awaken the hobbyist in anyone.
