subject: Seo News: Handling Broken Links [print this page] Google is all about relevance, giving the searchers a good user experience is one of Googles focus. So if there are a lot of broken links in your website, Google will actually rank you lower than previous, until you do a cleanup or link to another related web page.
Googles foundation is all about giving the internet users a good experience. If you are not able to do, your site will risk being ranked down instead of up.
There are also some time saving tips you can take to streamline your re-use of images. If you make use of many images, you should create sub-folders within the images folder and categorize images according to the nature of each image. A good tip is to use the keyword associated to the collection of images you have created to make retrieval easier. If your keywords made of more than one word (if they are key phrases instead of keywords) then you can use hyphens or underscores to separate words. Whatever method you choose, be consistent so you never struggle to find what you are looking for.
If you have broken links, search engine spiders will not be able to crawl your website completely. This means youre losing a potentially better position in the SERPs which means you lose traffic and conversions. Search engine bots use your sites navigation (or your Google sitemap in case of Google bot). In cases where links do not reach the landing page, the the search engines will consider your site to be under maintenance or construction.
One of the easiest ways to optimize the content of a page is to focus on the images. Most pages contain images, whether they be photographs, illustrations or icons. With a few simple tweaks they can help your ranking and get you some extra visitors. Optimizing Images? But Why? The big problem here is that search engines cant see images. Wait, let me rephrase that; they can see that theres an image, they can even recognize images in terms of their pixels , but they cant assess the content based on the image alone.
Search engines operate on a very specific framework that has little deviation. Search engines will generally only highly rank sites that are fully complete. This is to ensure that they provide only valuable and high quality information to their users so as to protect their reputation as a resource provider. When sites are ncomplete or under construction, they do not live up to this standard, which means they do not get indexed as well as they potentially could.
Make sure that you schedule enough time to periodically check the status of all your websites links, and fix problems right away. Dont assume any broken link is an isolated incident, dig deeper to find the cause and check all links both internally and going out of your site. Your SEO professional can help by checking your links and fixing them if needed. Dont delay on checking and fixing your links with each visit in which links are broken, you are potentially losing a conversion.
