subject: Many Promotion Mode Of Led Is Running [print this page] On the domestic market, the promotion mode for LED lighting products mainly include energy management contract (EMC), financial subsidies, government procurement, engineering, direct supply, engineering consignment distribution, circulation, distribution, six, of which the first five are the main promotion mode. Due to the high prices, but also more difficult for the individual consumer acceptance, not form a universal demand, the sixth circulation class distribution has the smallest market share.
Engineering consignment: Transition
The characteristics of the engineering consignment distribution methods are the only manufacturers to provide products and services, and business-related business operations by the agent or distributor to complete, and the cost also incurred by them. Corresponding risk and return, manufacturers must ensure that agents or distributors of a certain percentage of the gross profit margin, it may protect the final actual income of these partners, which has led to a stable long-term cooperative relationship. However, LED products of the original value is higher, if the factory according to the proportion of bonus set face guided by the owner of the project, so the price will be several times more than the traditional lighting products, to a certain extent, affected the promotion effect of the market. But as the price of the LED, terminal price is dropping, engineering sale distribution mode will become circulation distribution before becoming the mainstream of LED lighting products the main promotion mode.
Engineering direct supply: there are limitations
Engineering direct supply is manufacturers face of engineering end-user direct sales. Due to the LED product belongs to a new generation of lighting products, end-user acceptance has a long process. The reason is that any of the major technological innovation product to the market, between the manufacturer and the user information is asymmetric, especially the product information, from serious asymmetry gradually achieve the relative symmetrical balance is need certain of time. Therefore, regardless of the manufacturer promotion to the user or the user consult factory general geographical principle of proximity or relationship contacts principle of proximity. However, with new product information symmetry equilibrium, and the manufacturer's sales area continues to expand, the engineering supply model will not be able to meet the needs of business development.
Government Procurement: exemplary role
For LED lighting products specialized procurement, LED lighting products at present is mainly purchased by the government procurement team or local governments at all levels, if on the basis of the original project budget change for LED lighting products, will greatly increase the budget spending. After all, today's local fiscal revenue is limited, which has brought a great deal of financial pressure for the production enterprises, so not all parts of the country can achieve, but can play a significant role in the demonstration.
Financial subsidies: superimposed effect
The Development and Reform Commission have introduced a policy of fiscal subsidies for LED lighting products, but because of the limited proportion of subsidies, with respect to the characteristics of LED lighting products at high prices, subsidies on the price is still higher than traditional lighting products, many also difficult to effectively opened up residents market.
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