subject: Remodeling The Seo Perspective On Social Media Optimization [print this page] The buzz about social media optimization (SMO) has been frequenting around the technical, mechanical, SEO world that we often forget why Facebook, Twitter, LinkedIn and many others have been existing on the web in the first place.
Lest we forget, these sites have been invented for the sake of human connection, not virtual links. And unless we change our view that businesses should enter online socializing just for the sake of link juices and promotion, we wont get the most out of it.
Innovated SEOs think primarily of interaction when it comes to social networking sites, only secondary on keywords and stuff. Heres the list on why they optimize this way:
1.Networking
The only way to get more link juices comes not from posts but from real people and entities. So instead of focusing whether you mentioned the right keyword or waiting for a big fish to like you, try to start on whoever interacts with the site. Networking is the key to building links, not the other way around. Be human. Engage with your visitors and be surprised just how much making friends plainly and with no strings attached will bring you farther than you think.
The trick here is that you go beyond just posting and answering feedbacks. In order to network effectively, be a friend instead of a potential business partner. Provide information or be warm without expecting anything in return. Pretty soon, it will be as automatic that your close likers will promote you to their relatives and friends.
2.Popularity and trustworthiness
How many people out there are surfing online networking sites? Chances are, your target clients are just roaming around these virtual social portals. Most of the time, people are more comfortable navigating Facebook or Twitter than navigating through the company site itself. So it is rather a good idea to create an account to so as to let them know that youre a real entity who interacts with real clients.
3.Turning Traffic into Gold
Here, you start interacting with the people who will actually pay for your services. So leave alone the main task of acquiring traffic in your actual web site and start being amiable to befriend customers that will create customers. Social media optimization about getting more people connected with you, and how would you do that? I bet not through keyword stuffing and posting. Its about socializing.
4.Feedback and Suggestions
You think old clients will find time to search your site in the net just to give you their evaluation? Well, not unless they had it bad on you. So to encourage more satisfied patrons to give some feedback, you have to bring the chance to comment on your services at the tip of their fingers.
Only by taking SEO and marketing to a higher level will your business earn valuable links. If social media optimization will have an advantage, this for sure will come from being as natural as the person youre interacting with. SMO is a game where alike will flock together. If youre only announcing nothing but promotions of your company, youll connect with like entities who only talk of themselves. Likewise, if youre being real like your prospective customers, youll find people who are in search for genuine services like yours.
At the end of it all, it is you who decide your online audience. Remember what being a human is like: people would rather chat with Simsimi than to tweet a real entity that sounds like a clanking, link-clinching, robotic arm.
