subject: How To Map Out An Effective Local Marketing Strategy For Your Business? [print this page] The year 2013 has arrived- is your local marketing strategy ready to welcome the new year? As there is a rapid pace in the industrial growth, 2013 will be an important year to develop and optimize local marketing campaigns. Whether you are a large corporation or a new entrant, local marketing strategy plays a crucial role in generating buzz in the area around your sector. A clear and well -thought out local marketing strategy is often the main determinant of the success of the business. Depending on your target audience and other factors, there are varied marketing avenues that a business may decide to choose. On the digital end, you will find facebook and twitter, while for those who prefer traditional approach, there are press releases and mailers.
What is local marketing?
Also called neighbourhood marketing, local marketing usually refers to any marketing technique a business uses for marketing and promoting itself to the area in which it does its business operations. In most of the cases, local marketing becomes the responsibility of the franchisee as the parent company being responsible in doing only national and regional marketing initiatives.
With local marketing, you can make your marketing messages more personal and can reach out to customers of the neighbourhood area.
If you are also intended to jump-start your local marketing, check out below easy steps on how to earn interest of those in the area around you-
Events- Event is a great opportunity to meet both your current and potential customers. As the old saying goes, 'first impression is the last impression', use a kick-off or a yearly event to connect with the local area.
Partnerships- Another method which businesses should explore is partnering with other local as well as non- businesses. An instance of a non-business organization is the local charitable programme. By doing so, you would be able to successfully create your brand.
Word of mouth- Never underrate the power of a good communication. Most of the marketers know that the strongest ally of any business is a positive recommendation which you can get from one person to another. By keeping this in mind, a business should always look for varied ways of improving the customers experience.
Cross promote your products/services with other local businesses- It is the right time for you and your peers to scratch each other's backs. Give a special certificate to local businesses who pass their customers to you.
