subject: Protect The Reputation Of Your Brands With Brand Protection Software [print this page] Today global brand management has become tougher for manufacturers thanks to the growth of counterfeiting and gray markets facilitated by e-commerce. This is because counterfeit products and gray market products affect one of the crucial factors required for increasing and maintaining a strong customer base and that is maintaining a strong brand worldwide. Today with hundreds and thousands of products flooding the market on any given day, it is brand reputation that helps customers to differentiate the good from the bad. In most cases, purchase decisions are based on brand reputation alone.
Moreover, with social networking sites increasingly popular, enterprises need to focus on maintaining a strong brand name. This is because todays customers spend a great amount of their time on social networking sites to share their thoughts, opinions and perceptions about everything including products and services. Besides that, today more and more people value their friends opinion about a particular product before buying it themselves.
In such a scenario, enterprises need to be on their toes to ensure a strong brand name and thereby turn customers into brand advocates. However, with gray market products and counterfeit goods flooding the retail and the e-tail markets, it can definitely affect the perception of any brand worldwide.
Hence, the first step in this scenario would be effective global brand management. This is possible through brand protection solutions that help in finding and shutting down counterfeits. It provides global enterprises, with dynamic daily visibility into a broad variety of market intelligence data that can be used to identify suspect products and companies. This visibility enables a proactive response to head-off counterfeiting before it affects the bottom line. When a brand owner succeeds in reducing the amount of counterfeit sales of his products, confidence in his brand is restored.
A best of breed brand protection solution searches the Internet daily for violations, prioritizes and analyses the violations and presents them to users in an easy-to-use dashboard. It continuously monitors the open market for buy/sell listings of products and part numbers, utilizing sophisticated search agents, which are able to capture detailed market data from a broad variety of market source types including:
* Email-based forums that aggregate buy/sell listings
* Trade boards
* Auction sites
* Chat
* B2C sites
* Blogs
* B2B sites
Thus with effective brand protection solutions, enterprises can find new targets/networks that sell counterfeits and locate large players and thereby protect the reputation of its brand/brands.
